copywriting

W|S

‘The proper words in the proper places are the true definition of style.'
Jonathan Swift




Don’t let the words let you down!

When you want your message out there, aim for style but don’t forget the substance. Great design attracts attention, but if the copy that accompanies it is substandard, this will undermine the readers’ confidence in the message conveyed — and may affect meaning as well. The right graphic elements, combined with text that’s easy to read and comprehend, consistent in style and free of typographical and grammatical errors, repetition or even a clumsy turn of phrase, will draw readers in and keep them reading.

As a copywriter, editor and proof-reader of some 30 years’ standing, I’ve worked with companies, consultants, government departments, academic institutions and publishing houses (in London and Perth), as well as private individuals. During that time, my commissions have ranged from the scientific and the technical to the eclectic and the ephemeral, and everything in between.

Documents in which I have a hand are accurate, accessible and concise, faithful to the intentions of my clients and well-suited to the needs of their target audience. What’s more, my association with a variety of professionals, among them graphic designers, website developers, photographers and printers, allows me to assist on a number of levels — be it writing, editing, proofreading, or managing a project from concept to completion.

Every job is different, but of this you can be sure: with my help, deadlines will be met and your expectations exceeded ... every time!


Click on the links below for some examples of my work.

DogsRefugeAnniversayBook__AkashicRecords2009__AkashicRecords2010__RedDustinHerVeins

ERL07__ERL08__ERL09__FerrumCrescent

 

Josephine Norman__PO Box 2664, Mt Claremont WA 6010__ M 0408 097 303__E jose@copycat.id.au